How to develop your menu

How to develop your menu

10th May 2023

How to develop your menu?

It seems that simple right? How do we develop a menu and why is it so important to get it right? Menu’s need to be interesting, balanced, profitable and of course deliver what your customers want.

At Lumiere menu development is the cornerstone of our business, from Fast casual dining, Event companies, All day dining concepts, Bars and Clubs and Pan African concepts we assist all types of hospitality businesses to set up their menus correctly

A restaurant menu is a vital component of any dining experience. It can make or break a restaurant’s reputation, as it reflects the quality and variety of food and drink offerings. Developing a restaurant menu is not just about listing the dishes; it involves careful planning and strategy to ensure that the menu appeals to a broad range of customers while also aligning with the restaurant’s brand and vision.

Here are some steps to consider when developing a restaurant menu:

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  1. Define your restaurant concept and target audience: Before you begin to create your menu, it’s crucial to have a clear understanding of your restaurant concept and the audience you are targeting. Consider the style of cuisine, the ambiance of the restaurant, and the type of customer you want to attractbroccoli salad
  2. Research the market and competition: Researching your market and competition can help you gain a better understanding of the type of food and drink offerings that are popular in your area. It can also help you identify gaps in the market that you can fill with your menu. Analyze the menus of your competitors and identify what they are doing well and where they may be falling short.
  3. Plan the menu structure: Your menu structure should be easy to navigate and should highlight your signature dishes. Consider breaking down your menu into categories such as starters, mains, and desserts, and be sure to include vegetarian and gluten-free options.

How I develop the menu

  1. Choose your ingredients and dishes: The ingredients you choose will have a significant impact on the quality and taste of your dishes. Consider sourcing fresh, local, and seasonal ingredients to add to your menu. When selecting dishes, be sure to consider the cooking time and complexity of each dish and ensure that you have the necessary kitchen equipment and skills to prepare them.
  2. Consider pricing and profitability: Pricing your menu items correctly is critical for the success of your restaurant. Be sure to factor in the cost of ingredients, labor, and overheads when determining your menu prices. It’s also essential to consider the profitability of each dish and ensure that your menu is balanced in terms of pricing.
  3. Test and refine your menu: Once you have developed your menu, it’s essential to test it out before launching it to the public. Consider hosting a soft launch or inviting family and friends to try out the menu and provide feedback. Use their feedback to refine and improve your menu offerings.
  4. Market and promote your menu: Once you have finalized your menu, it’s essential to promote it to your target audience. Consider using social media, email marketing, and traditional advertising methods to promote your menu and attract customers to your restaurant.

Developing a restaurant menu requires careful planning, research, and execution. We help restauranteurs with this process, with menu workshops, tastings, recipe cards, costings and of course training for the kitchen team.

If you are interested we would love to hear from you, please get in touch here

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Lumiere Consultancy are a restaurant consultancy providing professional food and chef consultant services. Our Founder (Ben) has been in hospitality for over 25  years and is now predominantly based in London. Our key areas of expertise are full concept, property search, project management, menu design, operations and training. 

On our website you will find some really useful information in our Restaurant Strategy Projects and all our service related topics within Restaurant Consultancy.  We are an end to end solution for all of your hospitality needs. 

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