With a diverse experience in Commercial and Marketing functions across 17 hospitality and F&B brands, she specialises in providing transparent, data-backed solutions. Commercially astute, she helps brands accelerate revenue growth and optimise profit
margins across their F&B ranges via three key processes: sales performance reviews, menu engineering, KPI metrics set up and evaluation. These insights also allow her to strategically advise on all new Food and Beverage development. Nika is creative by nature, which led her to complete a degree in Marketing and begin her career in this field. She is confident in developing Brand concepts, advising on Marketing strategy, and assisting with copywriting and social media.  Her additional qualifications include being selected for the The Restaurant Marketer & Innovator “30 Under 30” list, WSET Level 2 in Wine, and decent command of 4 foreign languages.